The HiDef Disc "format war". Silly!

I just saw this in the CEA SmartBrief in my inbox today: HD-DVD and BluRay are still fighting! The idiocy of these two headlines appearing together is staggering:

First, we have:

HD-DVD scores major victory!

Toshiba's HD DVD technology scored a major victory as both Paramount Pictures and DreamWorks Animation announced that they would now release future titles exclusively in the HD DVD format. Previously, both studios had released titles in both HD DVD and rival Sony's Blu-ray formats. Yahoo! (8/21) , The Boston Globe/Bloomberg (8/21)

Then, right below it..

Fox, MGM show Blu-ray support

Twentieth Century Fox Home Entertainment has announced plans to release 29 new titles in the Blu-ray format by year's end. "Given that Blu-ray has consistently outsold HD DVD all year ... we believe that the time is right for us to accelerate our activities and help convert the nearly 60 million high-definition households worldwide into Blu-ray households," said Mike Dunn, president worldwide, Twentieth Century Fox Home Entertainment. IGN.com (8/20)

My take?

When are the studios and the technology companies going to realize that this "war" is not helping sell anything at all. I am a target consumer for this technology. I would be buying high-definition discs today if I knew there was a standard format that wouldn't be disappearing anytime soon. But this constant back-and-forth between the two means that I shouldn't make any purchasing decisions until one side wins -- or they both lose, when Internet distribution kills them both.

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